Table Of Contents
INTRODUCTION
In today's world, video marketing is becoming increasingly important for businesses looking to attract and engage their target audience. With video being a versatile and effective tool for communication, it's no wonder that it has become a crucial part of any marketing strategy.
But as the marketing landscape evolves, so too does the way in which businesses need to think about video content. Gone are the days when simply uploading a video to your website or YouTube channel was enough. Today, companies need to think about their video content as part of a larger inbound marketing strategy that targets customers at every stage of the buying process.
That's why having your video content in multiple places is vital for business growth. Whether on social media platforms, video hosting websites, or online learning platforms, having your videos in various locations ensures that your content reaches as many people as possible.
This blog post will explore the top places to post your videos to maximize their impact and reach. We've got you covered, from popular social media platforms to specialized video hosting websites. Many of these platforms allow you to post directly, host or advertise your videos. So, let's dive in and discover the best places to post your video content to boost your inbound marketing efforts!
1. Your Website
If you don't post your videos anywhere else, post them on your website AND not just on the homepage. Post videos on your website to increase engagement, improve user experience, and showcase your brand. Embed videos on the homepage or product/service pages, create a dedicated video library, and post videos on blog pages or landing pages to capture user information and drive conversions. The best placement will depend on business goals, target audience, and the type of video content produced.
SOCIAL VIDEO HOSTING
2. YouTube
YouTube is a powerful video platform for businesses with its large user base, search engine visibility, customization options, analytics, and monetization potential. It boasts over 2 billion monthly active users, making it an excellent platform for reaching a massive audience. As the second-largest search engine after Google, businesses can improve online visibility and drive traffic to their website. Customization options enable the creation of engaging and unique video experiences. YouTube's detailed analytics offer insights to track video performance and refine video marketing strategies. Finally, YouTube offers monetization opportunities through advertising revenue and sponsored content partnerships, creating a potential revenue stream.
3. Instagram
Instagram is a visually-focused platform with a large audience and high engagement potential, making it an excellent place for businesses to post videos. With over 1 billion monthly active users, Instagram lets you showcase your brand and products through engaging videos. Instagram's video features, including Stories, Reels, and IGTV, provide various options for creating and sharing tailored content. The platform's emphasis on user-generated content and influencer marketing can also help businesses build brand awareness and connect with potential customers. Instagram can help you increase online visibility, engage with your audience, and drive traffic and sales.
4. LinkedIn
LinkedIn is a professional social media platform with an engaged audience, B2B networking potential, and video features that enable businesses to showcase their expertise and industry knowledge. LinkedIn's user base is interested in connecting with potential customers, partners, and industry thought leaders, making it an ideal platform for sharing professional videos. With native video, LinkedIn Live, and LinkedIn Stories, you can create and share video content tailored to your audience and marketing goals. By posting videos on LinkedIn, you can establish yourself as a thought leader, increase brand awareness, and connect with potential customers and partners.
5. Twitter
You should post videos on Twitter for its real-time nature, engagement potential, and broad reach. Twitter's short-form content, including videos, are often timely and relevant to current events, making it ideal for informative, engaging, and actionable video content. Twitter's video features, including native video and Twitter Live, allow for real-time video creation and sharing for events, product launches, and breaking news. With a highly engaged user base of influencers, thought leaders, and journalists, Twitter provides a platform to connect with a wide range of potential customers and partners, increasing online visibility, driving engagement, and reaching a wider audience.
6. Vimeo
Vimeo is a platform for sharing high-quality, professional video content and connecting with a creative community. With customization options, analytics, and privacy settings, Vimeo allows you to create a personalized video experience for your audience. The platform's creative community provides feedback and inspiration, helping to establish your brand's credibility and innovation.
*Read our Vimeo Vs. YouTube: 6 Features Vimeo Dominates blog.
7. TikTok
TikTok's short-form, music-driven videos offer creative opportunities for brands to reach its massive user base of over 1 billion monthly active users. TikTok users are intensely interested in entertainment, humor, and viral content. You can leverage TikTok's viral potential and showcase yourself uniquely and innovatively, achieving increased visibility and sales.
8. Snapchat
Snapchat is a real-time visual content social media platform with a highly engaged and young audience interested in humor, entertainment, and behind-the-scenes content. It offers businesses a range of innovative video features, including filters, lenses, and augmented reality, to showcase their brand, products, and services. Posting videos on Snapchat can increase your brand awareness, create an authentic brand image, and lead to increased customer loyalty and sales.
9. Dailymotion
Dailymotion offers businesses global reach, high-quality video playback, and monetization opportunities. With a large and diverse user base in over 180 countries, you can increase visibility and generate revenue from video ads and premium content.
10. Twitch
Twitch is a live-streaming platform with a highly engaged user base interested in video games and other content. You can connect with your audience in real time and monetize your videos through advertising, subscriptions, and sponsorships. You can increase brand awareness, engage with a niche audience, and generate revenue by posting on Twitch. Twitch is a great platform to drop pre-produced live-stream product launches.
11. Reddit
Reddit is a social media platform organized into communities, or subreddits, based on specific interests and topics. Businesses can connect with a highly engaged and targeted audience interested in their products or services. Reddit's user base is known for being highly engaged, with a strong interest in the content that is informative, entertaining, and unique. Reddit's voting system and community-driven content curation can help videos gain traction and go viral. You also can run ads on Reddit. However, you need to follow Reddit's guidelines and avoid self-promotion, as the community can quickly downvote and flag content that they perceive as spammy or inauthentic.
12. Pinterest
Pinterest is a social media platform primarily focused on visual content, including images and videos. You can showcase their products or services in a visually appealing way that can capture the attention of your target audience. Pinterest's user base is known for having a strong interest in niche topics, such as fashion, home decor, and food, which creates an opportunity for you to connect with a highly targeted audience. Furthermore, Pinterest has a feature called "Rich Pins," which allows you to embed videos directly into your pins, which can help increase engagement and potentially drive more traffic to their website. Posting videos on the Pinterest platform may be a great way to drive traffic and sales to your website.
13. Flickr
Flickr is an image and video hosting platform mainly used by photographers and artists to showcase their work, but businesses can also benefit from it. Flickr's user base values high-quality visual content, which allows you to showcase your brand in an appealing way. It has a large community of photographers and artists who may be interested in sharing or promoting business-related content, potentially increasing your exposure and online presence. Ensure your video content is relevant and high-quality, or it can be flagged as spam and removed.
14. Vevo
Vevo is a music-focused video hosting platform where businesses can connect with a large audience of music fans through advertising. You can increase brand awareness and online visibility by posting videos on Vevo. You cannot post directly to Vevo as you must go through their advertising platfrom by contacting directly. Your video content must be relevant to the music-focused audience on Vevo to resonate with its user base.
15. Yelp
Posting videos on Yelp can help businesses increase their visibility and stand out among their competitors on this popular platform. With Yelp's video feature, you can showcase your products or services, build trust and credibility with potential customers, and upload multiple videos up to 60 seconds long to your business page.
16. Tumblr
Tumblr's video features make it easy for businesses to share engaging and visually appealing content, such as promotional videos or product clips, with their highly engaged user base. Customizable blog layouts and tagging features also allow you to create a unique and branded customer experience while increasing your visibility on the platform.
17. Imgur
Imgur is a platform for posting GIFs and videos. Imgur's video feature allows you to upload various formats and lengths, making it great for sharing promotional videos, product demos, or behind-the-scenes footage. By leveraging Imgur's community features, you can reach new audiences and engage with their existing followers by sharing visually appealing videos. Imgur's platform also allows you to customize their image gallery and create a unique and branded experience for their customers. Imgur has a tagging feature that makes videos more discoverable to users.
18. Mix
Mix, formerly known as StumbleUpon, is a content discovery platform that allows users to find and share content based on their interests. For businesses, Mix can be a powerful tool for reaching new audiences and driving traffic to their website by sharing engaging video content. Mix allows you to add custom tags and descriptions to your video content, making it easier for users to discover your videos and engage with your brand. Mix also offers a paid discovery program that allows you to promote your content to a broader audience, further increasing your reach and visibility on the platform.
19. TripAdvisor
TripAdvisor is a travel platform where users can research and plan trips, as well as leave reviews and recommendations for hotels, restaurants, and other businesses in the travel industry. For companies in the travel industry, posting videos on TripAdvisor can be a powerful way to showcase their offerings and entice potential customers to visit their locations. Videos can provide a more immersive and engaging experience than photos or text alone, allowing you to showcase your unique features and amenities better. TripAdvisor allows you to add videos directly to your listing, allowing you to stand out from competitors and potentially increasing your visibility and engagement with users.
20. Google Business Profile
Google Business Profile is a free tool offered by Google that enables businesses to create a digital profile that appears in Google search results and Google Maps. It provides information about the company, such as the address, phone number, website, hours of operation, and customer reviews. Posting a video on a Google Business Profile is wise for businesses looking to improve their online presence. Video is a powerful tool for engaging potential customers and giving them a glimpse into your business, products, or services. Videos are visible in Google search results and can attract more traffic to your business. With video, you can provide a more personalized experience for potential customers, showcasing your brand and unique selling points.
TEACHING-BASED VIDEO HOSTING
21. Instructables
Instructables is an online platform for DIY projects, tutorials, and step-by-step instructions for various activities. It is an excellent platform for businesses to share instructional videos to help customers use their products or services more effectively. In addition, since Instructables is a community-based platform, you can receive feedback from users, which can help you improve your products and services based on customers' needs and preferences.
22. Udemy
Udemy is a widely-used online learning platform offering various courses on business, technology, and creative skills. By posting videos on Udemy, companies can provide educational classes to customers, which can help increase customer satisfaction and attract new customers. Additionally, Udemy's large user base can help you establish yourself as a thought leader and generate more leads and sales.
23. Skillshare
Skillshare is an online learning platform that offers a range of classes on various topics. By posting video content, businesses can establish themselves as industry experts and reach a broader audience interested in their niche. Skillshare offers opportunities to monetize your video content and grow your brand through education-based marketing.
24. Teachable
Teachable is a platform where businesses can sell online courses that rely heavily on video content. By using Teachable, companies can enhance their credibility and position themselves as experts in their field, leading to increased engagement, loyalty, and revenue. The platform provides interactive tools to make courses engaging, such as quizzes and discussion forums.
25. Thinkific
Thinkific is an online platform that enables businesses to create and sell courses. Posting video content can attract and retain customers by providing an immersive and interactive learning experience, which can increase customer satisfaction and establish businesses as thought leaders in their industry.
26. Pluralsight
Pluralsight is a top platform for businesses to post tech-related videos to reach their target audience effectively. The platform has a vast audience base interested in learning various technical aspects, making it ideal for businesses operating in the tech sector. By posting high-quality video content, companies can showcase their expertise and establish themselves as thought leaders. Pluralsight offers course authoring tools, analytics, and reporting features to create engaging and effective video content.
BUSINESS-FOCUSED VIDEO HOSTING - PAID
27. Brightcove
Brightcove is a video hosting platform offering advanced features for businesses leveraging video content in their marketing strategy. It provides tools for creating, managing, and distributing video content, including analytics, monetization, and customization options. By posting videos on Brightcove, businesses can improve brand visibility, generate leads, and increase conversions. However, it may be less accessible for smaller companies due to its cost and technical expertise requirements.
28. Vidyard
Vidyard is a user-friendly video hosting and analytics platform that helps businesses optimize their video content. With features like analytics, personalization, and integrations, you can gain insights into viewer engagement, improve your video marketing strategy, and drive more conversions. Vidyard offers a free version and paid version with more features.
29. SproutVideo
SproutVideo is a user-friendly video hosting and marketing platform that offers customizable players, lead capture forms and integrations with marketing tools. Businesses can analyze viewer engagement and performance and customize the experience to increase engagement, generate leads, and drive conversions. SproutVideo offers a free trial and advanced features at a cost, making it a popular choice for businesses of all sizes.
30. Cincopa
Cincopa is a comprehensive multimedia platform that offers advanced video hosting and management features to help businesses showcase their video content online. It allows easy upload, custom player creation, integration, and marketing tools. With a user-friendly interface and customer support, it's accessible to all. Cincopa has a free trial but requires a monthly subscription. Overall, Cincopa is a powerful platform for businesses to effectively showcase their video content online and drive better results from their video marketing efforts.
31. Kaltura
Kaltura is a video management platform that provides advanced features and tools to help businesses manage, publish, and monetize their video content. It offers video hosting, live streaming, analytics, and integrations with other marketing tools. Kaltura is known for its scalability, flexibility, and advanced analytics features. It enables you to monetize your video content through various models. While it has free trials, it is a paid platform that can help businesses optimize their video marketing strategy.
32. JW Player
JW Player is a leading video player and platform that offers advanced tools to help businesses manage and monetize their video content. With customizable players and features such as analytics, social sharing, and monetization options, JW Player is suitable for companies of all sizes. Additionally, it is known for its reliability, scalability, and security. JW Player is a paid platform but offers a free trial.
CONCLUSION
With the rise of online video consumption, businesses must leverage video marketing to reach and engage their target audience. There are a variety of online platforms available, each with unique features and tools to help businesses create, manage, and distribute their video content effectively. By posting video to multiple platforms, companies can expand their reach, improve viewer engagement, and drive more conversions. With the powerful tools and services offered by these video hosting and management platforms, businesses can optimize their video marketing strategy and stay ahead of the competition.
VIDEO CONTENT CREATION
Visionaery Productions is here to help you grow. Based in Grand Rapids, Michigan, our full-service video production company has a team of experts who will help you create high-quality, engaging videos that resonate with your audience and drive results through video marketing strategy. Visionaery Productions works with budgets of all sizes and varying scopes.
Visionaery specializes in commercial video, corporate video, and drone video services. We partner with highly impactful brands to channel their vision and values into creative video marketing that makes it easy for people to resonate with their mission.
Check out the work we've produced here.
Contact Visionaery Productions today to book your discovery call! Our video marketing services will take your vision to new heights!
