5 Ways Video Boosts Enrollment: Video Marketing for Higher Education and Private Schools
Updated: Aug 22
VIDEO MARKETING FOR HIGHER AND PRIVATE ED
In today's fiercely competitive educational landscape, captivating the attention of prospective students and influencing their decision to enroll is paramount. This discussion delves into the influential role of video marketing, a dynamic and engaging medium with an unparalleled ability to tell compelling stories, evoke emotions, and showcase the unique aspects of an institution's culture, programs, and community. We will explore how this transformative tool shapes perceptions, drives engagement, and ultimately increases enrollment numbers in both higher education and private school settings. Join us as we unravel the art and science behind effective video marketing strategies making a tangible impact in education.
Table of Contents
THE ROLE OF VIDEO MARKETING IN THE EDUCATION SECTOR
The way educational institutions communicate and connect with prospective students has changed dramatically. With the saturation of text and image-based content online, video marketing has emerged as an invaluable tool to stand out in a crowded digital landscape and connect with potential students in a more immersive and engaging way.
Video marketing in the education sector is not just about promoting a school or university, but rather, it's about storytelling. It's about bringing the unique aspects of an institution's culture, programs, community, and values to life. With video, educational institutions can create a multidimensional experience, allowing prospective students to visualize themselves as part of the community, enhancing emotional engagement, and fostering a more robust connection than traditional text-based content can achieve.
Check out these interesting statistics about video marketing:
91% of businesses used video as a marketing tool in 2023.
90% of marketers say video marketing has helped them generate leads.
96% of people have watched an explainer video to learn more about a product or service.
You are 53 times more likely to show up first on Google if you have a video embedded on your website.
Outside of a marketing perspective, according to a study by Kaltura, 98% of the universities and colleges they surveyed were integrating video content into their students' educational experiences.
5 WAYS THAT VIDEO MARKETING CAN BOOST ENROLLMENT
The power of video marketing lies in its ability to create immersive, engaging, and relatable content that can significantly influence prospective students' decisions. Here's how it works:
1. Showcasing Real Experiences and Stories
Video marketing offers a glimpse into the real experiences of existing students, faculty, and alums. Seeing and hearing testimonials from real students, witnessing their journey, and understanding how a particular institution has contributed to their growth can significantly influence a potential student's decision. It humanizes the institution and connects prospective students and those already part of the community.
2. Building Emotional Connections
Video content can capture and convey emotions in a way that text or photos often can't. From the excitement of acceptance day to the pride of graduation, videos can evoke strong emotions, leading prospective students to aspire to have these experiences.
3. Clarifying Complex Information
Videos can help simplify complex information, such as the details of a specific academic program or the application process steps. This clarity can eliminate confusion or apprehension and make the decision process smoother for prospective students.
4. Enhancing Online Presence and Increasing Reach
Videos can boost a school's online presence, as they are highly shareable on social media and can improve a website's SEO. Videos can reach a wide and diverse audience, including international students. This increased visibility can help attract more prospective students.
5. Building Trust and Authority
Trust plays a significant role in decision-making. Video content can build trust with prospective students and their families by offering a transparent view of the institution, its values, community, and commitment to student success.
In a nutshell, video marketing is a powerful tool that can provide prospective students with an immersive and authentic view of what it would be like to attend an institution. By creating connections and eliciting emotion, videos can significantly influence decision-making and boost enrollment rates.
Learn more about video marketing specific to your organization by booking a free consultation with us here.
VIDEO MARKETING IDEAS TO DRIVE ENROLLMENT
Virtual Campus Tour: A detailed video showcasing the school's campus, facilities, classrooms, laboratories, sports complexes, dormitories, dining halls, and more.
Day in the Life: A video following a current student to give a glimpse of what a typical day at the school looks like.
Student Testimonials: Videos where current students share their experiences, what they like about the school, clubs they are part of, or favorite teachers.
Alumni Success Stories: Videos featuring successful alumni discussing how the school prepared them for their careers or higher education.
Faculty Interviews: Videos where faculty discuss their teaching methods, academic programs, or why they are passionate about teaching at the school.
Extracurricular Highlights: Showcasing clubs, sports, arts, music, drama, community service programs, and other extracurricular activities.
Classroom Experience: Videos that showcase teaching methods, student participation, use of technology, and overall classroom experience.
Admissions Process Explainer: A simple, straightforward video explaining the admissions process, important deadlines, and what makes an applicant stand out.
Parent Testimonials: Videos featuring parents sharing why they chose the school for their children and their satisfaction with their children's progress and experiences.
School Events: Highlights from school events such as sports tournaments, science fairs, art shows, concerts, graduation ceremonies, and more.
Special Programs: Videos highlighting unique programs or initiatives, like study abroad opportunities, research projects, internship programs, or specialized academic tracks.
CASE STUDY: GRACE CHRISTIAN UNIVERSITY
We collaborated with Grace Christian University to develop a multifaceted video marketing strategy catering to various needs. We crafted an immersive virtual tour video, offering prospective students from across the country, or even the world, an accessible way to experience the campus without the need for physical travel. In another video, we highlighted construction updates made possible by generous donations from partners and alums. This included authentic testimonials from students, sharing their unique experiences and perspectives about life on campus. Furthermore, we produced a distinct video for Grace Christian that demonstrated how donors could establish their own scholarships, providing a tangible means to support students financially and make the dream of attending Grace more achievable. These are just a few examples of the diverse range of videos that can be crafted to augment admissions at private schools or higher education institutions.
Grace Christian University - Virtual Tour Video
Grace Christian University - Construction Updates + Testimonial
Grace Christian University - Alumni Scholarship Donation
Want to learn more about higher ed video production through Visionaery? Learn more here!
THE FUTURE OF VIDEO MARKETING IN HIGHER EDUCATION AND PRIVATE SCHOOLS
As we move further into the digital age, the role of video marketing in higher education and private schools is set to evolve and expand significantly. We expect institutions to embrace more innovative formats, like virtual reality (VR) and augmented reality (AR), to create even more immersive experiences for prospective students. Live video and interactive content will also become more prevalent, providing real-time engagement opportunities. AI-driven personalization will enable institutions to tailor video content to individual viewers, resulting in more relevant and compelling messages that resonate personally. Furthermore, video analytics will become even more sophisticated, offering schools deeper insights into viewer behaviors and preferences, which can inform and improve future marketing strategies. Ultimately, the future of video marketing in higher education and private schools will be characterized by greater technological innovation, increased personalization, and a deeper level of engagement, all aimed at enhancing the student experience and boosting enrollment rates.
Video marketing has emerged as a potent tool for higher education institutions and private schools to increase their visibility, engage with prospective students more effectively, and, ultimately, boost enrollment rates. Its power to tell engaging stories, evoke emotions, and showcase the unique aspects of an institution's culture, programs, and community makes it an essential component of modern marketing strategies. As we move towards an increasingly digital future, the role of video marketing will only become more prominent, with innovations like AR, VR, and AI offering exciting new opportunities to connect with and influence the decision-making process of prospective students. Whether you're just beginning to explore video marketing or looking to enhance your existing efforts, the potential for impact is tremendous. Harness the power of video, and let your institution's story be heard, seen, and felt.
YOUR VIDEO MARKETING PARTNER
Visionaery Productions is here to help film your educational institution. Based in Grand Rapids, Michigan, our full-service video production company has a team of experts who will help you create high-quality, engaging videos that resonate with your audience and drive results through video marketing strategy. Visionaery Productions works with budgets of all sizes and varying scopes.
Visionaery specializes in commercial video, corporate video, and drone video services. We partner with highly impactful brands to channel their vision and values into creative video marketing that makes it easy for people to resonate with their mission.
Check out the work we've produced here.
Contact Visionaery Productions today to book your discovery call! Our video marketing services will take your vision to new heights!