Building More Than Fences: How Fence Brothers Attracts Clients with Video

When you think of fence installation, video might not be the first thing that comes to mind. But for Fence Brothers, investing in professional content wasn’t just a marketing move—it was a strategic step toward standing out in a crowded Grand Rapids construction market.

Here’s how a few well-crafted impactful videos are helping them build trust, attract new customers, and strengthen their brand.

Fence Brothers: A Growing Brand with a Vision

Based just outside Grand Rapids, Fence Brothers has been making waves with their clean designs, rugged craftsmanship, and specialty outdoor builds—including saunas and sheds. But despite having a strong reputation for quality, they lacked the digital presence to match.

They needed more than jobsite photos. They needed a way to showcase their construction projects with clarity, confidence, and consistency. Video content allows them to highlight the scale and scope of their projects, effectively illustrating the size, complexity, and comprehensive coverage of their work. Capturing every detail is essential to demonstrate the quality and craftsmanship that set them apart.

Construction Video That Shows the Process

Visionaery Productions partnered with Fence Brothers to produce a series of high-quality construction videos, each tailored for a different purpose:

• A scroll-stopping fence installation video capturing the entire process from digging to staining

• A pair of sauna videos created as short-form social ads, combining build footage with lifestyle visuals of people using the saunas and highlighting key features and benefits

• A clean, looping website header video designed to make a strong first impression online

Each video was carefully produced to match the brand’s tone—slightly upbeat, clean, and visually satisfying—giving potential clients a better sense of what they could expect from the team.

Video Production Services That Make All the Difference

This wasn’t about flashy graphics or staged content. It was about real footage of real work, edited with just enough polish to feel professional without losing authenticity.

The videos captured:

• Tools hitting the ground

• Posts set with precision

• The team working together efficiently

• Final touches that bring each build to life

• Showing the process, challenges, and successes

We selected music with a build that mirrored the physical process, creating momentum that holds attention while subtly showcasing the service. The editing and music choices make the videos more compelling to viewers, drawing them into the story of each project.

Have an upcoming construction project? Learn how we can help create video marketing content for your brand.

A Smart Video Strategy for Construction Marketing

Fence Brothers didn’t just want content—they wanted a return on investment. That’s where a custom video strategy made the difference. Fence Brothers utilize their videos across different platforms—including social media, their website, and email campaigns—for maximum impact and reach.

By planning, we made sure each video could serve multiple roles:

• Social media engagement and Ads

• YouTube channel content (YouTube videos help increase visibility and engagement by reaching a wider audience and improving SEO)

• Website conversions

• Sales enablement tools

Encouraging viewers to respond and interact with their content on social media helps boost engagement and build a loyal audience. It's important to engage viewers and guide them toward more in-depth content or services, increasing both interaction and traffic.

Why Grand Rapids Contractors Should Consider Video Production

In the Grand Rapids construction scene, reputation matters. But today, reputation isn’t just what people say—it’s what people see.

Investing in professional video production gives business owners like Fence Brothers the tools to:

• Attract better leads

• Stand out from competitors

• Show off completed projects without saying a word

Whether it’s through a 30-second Instagram Reel or a full homepage video, videos work around the clock to sell your work for you.

Want to Elevate Your Brand Like Fence Brothers?

If you’re still relying on before-and-after photos or old blog posts to showcase your services, it might be time to rethink your approach. Visionaery Productions can be your trusted partner for Michigan businesses looking to elevate their brand and stand out in a competitive market.

Video production services aren’t just for big brands anymore—they’re for small businesses ready to make a big impact.

Ready to show your work the right way? Book a discovery call with Visionaery Productions today.

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