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  • Brady Gilliam

What Is A Full-Service Video Production Company?

Updated: Apr 9

Visionaery Productions - Behind the scenes with video production crew

Full-Service Video Production

We live in a visual era, where compelling video work is essential to any successful marketing strategy. While a videographer might show up and record things as they unfold, a full-service video production company goes above and beyond. "Full-service" signifies an end-to-end solution that handles all aspects and project management of video production, from the initial concept development in the pre-production stage to the final touches in post-production and even delivery and distribution.

They don't just capture; they create. They transform your vision from a simple idea into a polished, engaging video that leaves a lasting mark on your audience. For businesses and marketing agencies, partnering with a full-service video production company offers immense benefits, leveraging their expertise at every stage of video creation.

A full-service video production agency will take the burden off your shoulders and ensure your brand story is told in the most captivating and effective way.

By comprehending the journey from initial concept to final delivery, you'll recognize why a full-service video production agency might be the secret weapon your business needs.

Interested in learning how to hire a video production company? Read our blog: "How To Choose The Right Video Production Company: 7-Step Guide For Businesses and Marketers"

video crew planning out a new video production


This stage is where all the planning and coordination happen before filming begins. Without this phase, video projects may face challenges that could derail their success.

Check out the key steps below:

Concept Development

This is where the initial idea for the video is developed and refined into a viable concept. It's about deciding what clients want the video to achieve, the target audience, and the message they want to convey. Learn how we discover the concept for your project with our discovery meeting process.

Scriptwriting and Storyboarding/Shot Listing

The script includes the dialogue and describes all the visual elements that will appear in the video. The storyboard is a visual representation of what each shot in the video will look like. A shot list is a document that outlines every camera shot that the director and cinematographer plan to capture in a scene or throughout the video production.


If the video requires actors, then casting would be completed during this step. Casting involves finding suitable actors for each role and conducting auditions.

Location Scouting

The creative team must find appropriate locations to film the video. Location scouting involves researching, visiting, and securing permits for each location.


Scheduling includes deciding on filming dates, coordinating availability with cast and crew, and ensuring that all necessary resources will be available when needed.


Budgeting includes costs for cast and crew, equipment, location permits, post-production, and any other expenses related to the project.

Equipment and Crew Preparation

Equipment and crew prep can include hiring a director, cinematographer, sound crew, and other essential personnel and renting or purchasing cameras, lighting equipment, sound equipment, and props.

Technical Scouting

The purpose of a technical scout is to plan the logistics and identify potential technical challenges that might arise during the actual shooting. A technical scout is when key crew members (typically the director, producer, cinematographer, production designer, location manager, and others as needed) visit the locations where they plan to film.

Planning is of the utmost importance because it sets the foundation for the entire process. It helps ensure everyone understands the project's goals and expectations, reducing the risk of costly mistakes or delays during production and post-production.

It also allows for potential issues to be identified and addressed before filming begins, saving time and money in the long run. This step is about maximizing efficiency and minimizing risk, setting the stage for a successful video project for your clients.

Visionaery Productions video crew on set with overhead light


Production is the phase in the video creation process where the actual filming occurs. It's often referred to as principal photography, where the concepts, plans, and scripts developed in the initial planning stage come to life on camera.

Critical steps in the production phase include:

Setting Up

This is where the crew will set up their equipment, including cameras, lighting, and audio gear, according to the shot list and the plan made during the planning.


Before actual filming begins, the director works with the actors and the cinematographer to plan out the movements and positions of the actors and the camera for each shot. The lighting is specifically set up for how a scene is blocked.


The director will walk the actors through the scene, rehearsing movements, dialogues, and interactions before filming begins.


The director calls for action, and the cameras start rolling. Multiple takes are often captured to ensure the director has options during editing.


The director and crew closely monitor each shot to ensure it meets their creative vision. They look out for technical issues like focus, lighting, sound quality, and actor performance.

Wrapping Up

After all shots for a scene have been captured, the crew will "wrap" the set, breaking down and storing equipment to move to the following location or prepare for the next shooting day.

Reviewing Footage

The director and some crew members may review footage at the end of the shooting day to confirm they've captured what they need and plan for the following day.

The production phase is where the project's vision is captured on camera. It's when the story physically takes shape, with performances from actors, the director's inputs, and the crew's efforts converging to create the footage.

If this phase is poorly executed, the overall quality of the video can suffer, no matter how well the post-production editing is done. Here, filmmaking's creative and technical aspects truly blend, and the base material for the final video product is formed.

video production editing timeline


This is the phase of the video production process where the raw footage captured during production is transformed into a polished, finished product. It's often referred to as the editing phase, but it encompasses much more than just cutting and splicing footage together.

Key steps include:

Logging and Transferring Footage

The footage is transferred from the camera to a computer or server for backup and then logged or organized to allow easy access throughout the editing process.


Editing involves cutting, arranging, and fine-tuning the footage to create a cohesive story. At this stage, the flow of the narrative is finalized, and decisions are made about which shots or takes to use.

Sound Editing and Design

Audio captured during filming is cleaned up and edited. Sound editing and design involve removing unwanted background noise, adjusting volume levels, or syncing audio with the visuals. Additionally, sound effects and ambient noise are added to enhance the storytelling.

Color Grading

This is where the color and lighting of the footage are adjusted to create a specific mood or style. It also ensures visual consistency across all shots.

Adding Visual Effects

If the video includes special effects, they are added during this stage. VFX could involve anything from simple effects like transitions to more complex CGI.

Music and Soundtrack

A soundtrack is added to enhance the mood and pacing of the video. Adding music or soundtracks could involve licensing existing music, composing original music, or using royalty-free tracks.

This stage is critical because it's where the raw material captured during production is crafted into a final, compelling narrative. The creative decisions made during this stage can significantly enhance the video's impact, fine-tuning the project's pacing, emotion, and overall look and feel.

Without this phase, the video would simply be a series of unconnected shots without the polish and refinement that audiences expect. In post-production, the video truly comes to life for our clients.

video production client looking at Visionaery editing timeline

Review and Revisions

The revision process is a crucial stage where the client can review the edited video and provide feedback or request changes to ensure that the final product aligns with their vision and objectives. This process can vary depending on the specific agreement between the video production company and the client but typically involves the following steps:

First Draft Review

After the initial round of editing, the video production company will present a first draft of the video to the client. This first draft allows the client to see the video's overall structure, narrative flow, and aesthetic.

Client Feedback

The client reviews the first draft and provides feedback. Feedback could involve changes to the narrative structure, aesthetic tweaks, modifications to the audio, and more. The feedback can be as specific as the client wants, ranging from broad thematic changes to specific edits on particular frames.


The video production team will make the requested changes based on the feedback. Changes could involve re-editing portions of the video, adjusting the color grading, modifying the soundtrack, and more.

Subsequent Reviews and Revisions

The revised version is then sent back to the client for another review. This process of feedback and revisions can go on for several rounds until the client is satisfied with the final deliverable. Production companies may limit the amount revisions or charge for additional revisions past a certain amount to prevent a never-ending loop of reviews and revisions.

Final Approval

Once all the revisions have been made and the client is happy with the video, they give their final approval. The video is then prepared for distribution in the agreed-upon formats.

The revision process is vital because it ensures the client is satisfied with the final deliverable. It allows clients to actively shape the final video, ensuring it aligns with their vision, quality, objectives, and target audience's expectations.

video client review video edit on phone and tablet

Final Delivery and Distribution

The final delivery and distribution portion of the video production process is when the finished video is handed over to clients and distributed or broadcasted according to the project's requirements.

This stage typically involves the following steps:

Final Export

Once the client has finalized and approved the video, the production company exports the video in the agreed format(s). Exports could be high-resolution files for broadcast, optimized files for web or social media platforms, or other formats as required by the client.

Quality Check

The exported video undergoes a final quality check to ensure no issues, such as missing frames, audio glitches, or incorrect formatting.

Delivery to Client

The final video is then delivered to the client. Delivery could be through a digital download, physical storage device, or cloud-based storage service. Sometimes, the video production company will also provide the client with the project files, raw footage, and other assets if agreed upon in the contract.


The final video is then distributed or broadcast according to the project's specifications. Distribution could involve uploading it to the client's social media accounts, submitting it to a broadcaster, or integrating it into a digital ad campaign. The client or a dedicated marketing or PR team often completes this step.

Monitoring and Analytics

If the video is distributed digitally, the client or their marketing team might monitor its performance, gathering data on views, shares, likes, audience retention, and more. The information provided by the analytics can provide valuable insights to the marketing team for quality future video projects.

The final delivery and distribution phase is the culmination of all the previous phases of video production. This stage signifies the completion of the project and the beginning of their video content serving its intended purpose, whether that's promotion, education, entertainment, or any other objective. It is the point where their investment in the video production process starts generating returns.

behind the scenes of a video shoot with video production crew

Entities That Utilize and Benefit From Full-Service Video Production Services

A full-service video production company can be beneficial for a wide range of individuals and organizations, including but not limited to:

Businesses of All Sizes

From startups to multinational corporations, any business seeking to create professional video content such as advertising, marketing, internal communications, explainer videos, animated videos, corporate video content, training videos, product demos, or other purposes can benefit from a full-service video production process.

Marketing and Advertising Agencies

These agencies often partner with video production companies to produce commercials, social media videos, and other types of video marketing content for their clients.

Non-Profit Organizations

Non-profits can use video content to raise awareness about their cause, promote their services, or share success stories, all of which can be done effectively by a full-service video production company.

Educational Institutions

Schools, colleges, and universities might use professional video production services to create promotional videos, virtual tours, educational content, or event coverage.

Event Organizers

Organizers of events like concerts, conferences, trade shows, or festivals might need professional video production services for their events, promotional videos, recap videos, or general video marketing.

Entertainment Industry

Film and TV production companies, streaming platforms, and music record labels can use full-service video production companies for creating content, from web series and documentaries to music videos and full-length feature films.


Authors, speakers, influencers, and other individuals might require professional video services for personal branding, instructional videos, corporate videos or other personal projects.

Government Agencies

They may require professional video services to create videos for public service announcements, information dissemination, or recording public events.

In essence, a full-service video production company can serve anyone who requires professional video production services, offering a comprehensive solution covering all video production stages.


In conclusion, a full-service video production company is a comprehensive solution for creating professional, high-quality video content. The term "full-service" represents the entirety of video production services, not merely filming but a meticulously managed progression from pre-production planning to production, extensive video post-production editing, revisions, and final delivery for distribution.

It's an all-inclusive package, ensuring every aspect of creating your video is handled with professional expertise. This process transforms an initial idea into a compelling narrative, ready to serve its intended purpose.

The journey from concept to screen ensures a superior product that effectively communicates the desired message to the target audience. Understanding these intricacies underscores the value of partnering with a full-service video production company, providing expertise at every stage to deliver an impactful video that genuinely resonates with viewers.

It's a testament to how professional video production services don't merely capture but create, telling your story in the most captivating and effective way.

Your Full-Service Video Production Team

Based in Grand Rapids, Visionaery Productions is one of Michigan's best video production companies with the best video production team who will help you produce high-quality videos that resonate with your audience and drive results through video marketing strategy. Contact Visionaery Productions today to discuss the video needs for your next project.



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