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  • Brady Gilliam

10 Industries Investing In Video Marketing

employees working on marketing for their industry

Video marketing has proven itself to be more than a fleeting trend—it's a cornerstone of modern business strategy. With 91% of marketers leveraging video content in 2023, the medium's impact on consumer engagement is undeniable. On top of that, 87% of marketers say video has helped increase sales, while 89% of consumers say that watching a video has convinced them to buy a product or service.

As we explore the industries making significant investments in video marketing, we'll see how this powerful tool is not just shaping consumer perspectives but also driving industry innovation and growth. Join us as we uncover the transformative effect of video marketing across various sectors.


Healthcare companies have embraced video marketing as a key tool to clarify complex medical concepts and procedures, making them easier to understand for everyone. Videos also bring us closer to real healthcare experiences, showcasing the facilities where care is given and sharing patient success video testimonials.

These videos go beyond what words and pictures can do, offering a sense of personal touch and emotional connection. They allow healthcare professionals not just to tell but show how they can make a difference in people's lives, providing reassurance and building a bridge of trust with their audience.

Higher Education

Universities and colleges are increasingly harnessing the power of video marketing to craft immersive experiences for prospective students. Through these videos, viewers can virtually step onto the campus grounds, exploring the vibrant student life and the breadth of academic opportunities available. They highlight the accomplishments of current students and alums, illustrating the potential pathways to success.

More than just visual tours, these videos encapsulate the essence of the institution's culture and values, allowing students to feel the spirit of the community and envision themselves as a part of it. This visual storytelling not only informs but also inspires, making the idea of attending the university not just a choice but a calling. Videos can transport viewers right into the heart of the institution's culture and values.

Non-Profit Organizations

Non-profit organizations are tapping into the emotional resonance of video marketing to bring their causes to life. Through storytelling, they can convey the urgency of their work and the tangible difference they make in the world. These videos often tell moving stories that can stir the viewer's heart, prompting action and generosity.

They are particularly effective in fundraising efforts, where showing the real faces and stories behind a cause can motivate people to open their hearts and wallets. By highlighting the human side of their impact, non-profits can forge a strong connection with current and potential supporters, driving both awareness and donations.

Real Estate

Real estate professionals are utilizing video marketing more than ever, employing a variety of content types to connect with potential buyers. While listing videos remain popular for showcasing homes, agents also create evergreen content that stands the test of time. This includes client testimonials that underscore the satisfaction of past buyers, neighborhood walkthroughs that provide insights into the community, and explainer videos that offer valuable real estate advice.

These diverse video strategies help real estate agents build a lasting online presence and provide valuable information to clients, even beyond the immediate selling cycle.

Industrial / Manufacturing

The industrial and manufacturing industry leverages various forms of video marketing to engage a broad audience, from stakeholders to potential clients. Facility video tours give a transparent look into the operational scale, training videos demonstrate a commitment to safety and efficiency, while company culture videos highlight the team dynamics and innovation at play.

These videos are invaluable for stakeholders who are interested in the company's long-term vision and operations and for potential clients who seek assurance in capability and reliability. This multimedia approach paints a comprehensive picture of the company's strengths and values.

Advertising Agencies

Advertising agencies use video to create brand awareness for themselves and their clients. They craft compelling video narratives that showcase not just the products they are marketing but also the agency's own creative vision and branding prowess. These videos serve as a portfolio, showcasing their innovative ideas and the successes they've driven. Agencies also create video content that reflects their unique culture and approach, attracting clients and talent.

For their clients, they produce compelling campaigns and marketing videos that can go viral and leave lasting impressions, proving that their finger is always on the pulse of the latest marketing trends.


E-commerce businesses increasingly leverage video marketing to bring their products to life in the digital marketplace. By creating dynamic videos that showcase products in action, these businesses provide a richer shopping experience. Customer review videos add a layer of trust and authenticity, often tipping the scales for shoppers on the fence. With video integration into social media platforms, the path from discovery to purchase has never been more streamlined.

These videos, often shareable and tailored for social feeds, not only serve to inform but also to entice, directly tapping into the impulse-buying behavior that drives online sales.

Sports / Fitness

Sports teams and fitness companies use video marketing to promote their brands. Through highlight reels, player interviews, and behind-the-scenes footage, sports teams can deepen fan engagement and loyalty. Fitness companies use video to showcase the effectiveness of their workout programs, equipment, and success stories from real users.

These videos not only serve as a form of direct marketing to boost ticket and product sales but also help build a robust and relatable brand identity that resonates with their target audience.


Restaurants and bars effectively use video marketing to transport potential patrons right into the heart of their establishments. Through videos, they can flaunt the mood and style of their venues, from cozy and intimate to vibrant and bustling. Chef features and menu item preparations serve as a visual feast, showcasing culinary skills and signature dishes that can make viewers' mouths water.

These videos are not just visual menus but invitations, offering a glimpse of the dining adventure that awaits, crafting an anticipatory experience that begins long before the first bite or sip.

SaaS (Software as a Service)

In the SaaS industry, video marketing is pivotal, focusing on explainer videos to distill complex products into engaging content and customer testimonials to foster trust. Product demos are essential for showcasing the practicality of software, while thought leadership content asserts a brand's industry expertise. Onboarding videos play a critical role in customer retention, ensuring users can effectively utilize the software from day one. Additionally, user-generated content is leveraged for its authenticity, providing valuable peer endorsements and enhancing organic reach.

Final Thoughts

Video marketing is a transformative force across industries, from healthcare's empathetic narratives to the vibrant showcases of restaurants and bars. It bridges the gap between businesses and consumers, bringing products, services, and experiences to life.

When companies upload videos to their social platforms and websites, they see a spike in engagement and website visitors. These industries see marketing videos as the lead-generating tool that it is. As these sectors continue to innovate and craft compelling content, video marketing cements itself as an indispensable tool, not just for sales, but for building lasting relationships with audiences worldwide.

Other Notable Industries Investing In Video: Law Industry, Financial Industry, Travel and Hospitality Industries, Health Insurance Industry, and more.

Create Your Video Marketing Strategy With Visionaery Productions

Visionaery Productions is here to help with your video marketing needs, from the business owner to the marketer and ad agency. Our Grand Rapids-based video production company has a team of experts who will help you create high-quality, engaging videos that resonate with your audience and drive results through video strategy.

Visionaery specializes in commercial video, corporate video, and drone video. We partner with highly impactful brands to channel their vision and values into creative video marketing that makes it easy for people to resonate with their mission. Along with commercial promos, we can help with explainer videos, how-to-videos, customer testimonial videos, and much more.

Contact Visionaery Productions today to book your discovery call! Our video services will take your vision to new heights!


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