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  • Brady Gilliam

9 Reasons Your Business Needs Video

Updated: Nov 14, 2023

business owner creating video for increased engagement and sales

Welcome to the digital age, where video is not just a part of our daily lives but a pivotal force in shaping business success.

In a world where an average person watches about 17 hours of online video per week, businesses must recognize video as a cornerstone of their marketing and communication strategies. Video consumption is only going to increase with time.

Video marketing is more than just a trend; it's a profound shift in how we consume information and make purchasing decisions. Video has evolved into a powerful marketing tool, crucial for lead generation, educating consumers, and driving sales. In this blog, we'll explore the eight compelling reasons your business needs to embrace video now, backed by data and insights that underscore its importance in today's fast-paced, video-driven marketplace.

1. Video Marketing Increases Sales

Videos can make your business money. Incorporating video into your marketing strategy can directly boost sales. Video can increase conversions by providing a dynamic demonstration of what you're selling. It brings your product and services to life, allowing customers to see your brand in action, which can be much more persuasive than images or text descriptions. This visualization helps break down barriers to purchase, as customers feel more confident in what they're buying.

Also, video substantially increases conversion rates, which is the number of users that move forward with a desired action (making purchases, signing up, etc.). Adding video to a landing page can increase conversion rates by up to 80 percent!

2. Video Has A Greater ROI (Return On Investment)

While producing video content might initially seem costly, it offers a significant return on investment. Videos are reusable across various campaigns and platforms, extending their value far beyond a single use. Additionally, the engaging nature of video content often leads to increased sales and brand awareness, outweighing the initial production costs. The shelf-life of videos can last years, so businesses can create evergreen video marketing content that can pay off over time. 92% of marketers say that video marketing provides a good ROI.

Businesses can measure their ROI by keeping track of key performance indicators. This can be done organically or through a paid video campaign. Businesses can organically track the number of views, likes, shares, video watch-time, and comments through their desired platform. ROI formula calculations can be made through paid video advertising by keeping track of KPIs such as the cost per click, click-through rate, conversion rates, website visits, and much more. For businesses to understand how effectively their videos are performing, they must calculate ROI.

3. Video Improves SEO (Search Engine Optimization)

Search engines favor websites with diverse content types, including videos. Along with Google, other search engines such as Bing, Safari, and Brave also see video as rich results. Adding videos to your website can improve your search engine rankings, making your business more visible online. Videos keep visitors on your website longer, which search engines interpret as a sign of quality, relevant content. This increased dwell time can boost your site's SEO ranking.

The longer visitors stay on your web pages, the more likely they will move forward with a purchasing decision. Check out our blog on boosting your SEO with video.

4. Video Enhances Trust, Engagement, and Brand Awareness

Videos foster a sense of authenticity and trust. Video marketing allows businesses to show a human side through customer testimonials, behind-the-scenes looks, or product demonstrations. This authenticity helps build trust with your audience. Videos are an effective tool for increasing engagement and brand awareness. High-quality video is memorable and shareable, which helps create a more substantial brand presence.

5. Video Effectively Communicates

One of the greatest strengths of video is its ability to communicate complex information effectively and quickly. Whether it's explaining a product, showcasing a service, or delivering a brand message, video can do it in a way that's both engaging and easy to understand. This clarity in communication helps to educate and inform your audience, often leading to better customer understanding and engagement.

Nowadays, people would rather be fed information through video than spend time reading text and looking through pictures. Viewers retain 95% of information through video instead of 10% via text.

6. Video Is Mobile Friendly and Versatile

With the increasing use of mobile devices, having mobile-friendly content is crucial. A whopping 90% of consumers watch video content on their mobile devices. Videos are perfect for mobile users, as videos can be easily viewed on smartphones and tablets. Additionally, videos are versatile; you can use them in email campaigns, social media, websites, and more, providing a consistent message across various channels. Videos can be repurposed and resized to work on many different online platforms.

Check out how you can repurpose your video content.

7. Your Audience Is Watching Videos Online

People are consuming video content now more than ever. Platforms like YouTube, TikTok, Instagram, Facebook, and even LinkedIn are flooded with videos that garner millions of views daily. By not utilizing video, you're missing the opportunity to reach a large portion of your audience, where they spend a significant amount of their time. Over 82.5 percent of all internet traffic came from online video in 2023. This makes video the most popular content around the globe.

Interested in adding video to your marketing strategy? Talk to a video expert today.

8. Video Content Has Greater Social Media Reach

Video content is the king of social media. Social videos are more likely to be shared, liked, and commented on than other types of content. In fact, social videos generate 1,200% more shares than text and image content combined. This amplifies your message and extends your reach far beyond your immediate target audience. Videos on social media can virally spread, significantly increasing your brand's visibility and engagement.

Businesses should consider using video in their social posts, reels, and stories to generate business leads and grow their followings.

9. Video Is The Future

As we look to the future of marketing, the pivotal role of video is indisputably clear. A record 91% of businesses now employ video as a marketing tool, underscoring its growing importance. Additionally, 87% of marketers acknowledge video's direct, positive influence on sales, highlighting its pivotal role in driving business growth.

This trend points to a clear future: video is not just a tool but a fundamental aspect of modern marketing strategies.

Final Thoughts

Investing in video is not just a trend—it's a strategic necessity for any business aiming to thrive in today's market. The compelling nature of video content and the immense time people spend watching videos online underscores its significance in capturing and retaining customer attention. From enhancing SEO to boosting sales, from building brand trust to reaching vast audiences on social media, the benefits of video are manifold and undeniable.

As the digital landscape continues to evolve, video stands out as a versatile and powerful tool, essential for businesses seeking to communicate effectively, engage meaningfully, and grow sustainably. Failing to incorporate it into your business strategy is not just a missed opportunity—it's a disregard for one of the most influential mediums in contemporary marketing.

Video is one particular investment that should not be overlooked. Contact an expert to add video marketing to your business today!

high quality camera for filming business videos

Your Go-To Video Marketing Strategy Partner

Visionaery Productions is here to help with your video marketing needs, from the business owner to the marketer and ad agency. Our Grand Rapids-based video production company has a team of experts who will help you create high-quality, engaging videos that resonate with your audience and drive results through video strategy.

Visionaery specializes in commercial video, corporate video, and drone video. We partner with highly impactful brands to channel their vision and values into creative video marketing campaigns that make it easy for people to resonate with their mission. Along with commercial promos, we can help with explainer videos, how-to-videos, customer testimonial videos, video editing, and much more.

Contact Visionaery Productions today to book your discovery call! Our video services will take your vision to new heights!


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