Capturing Connection: How COR Counseling Elevated Its Event with Professional Video Production

The Next Level Private Practice Summit brought together therapists, group practice owners, and mental health professionals from across Michigan for two days of learning, collaboration, and growth.

Hosted by COR Counseling, founded by Rachel Bentley with locations in Lansing and Ann Arbor, the event created an open space for professionals to connect, share insights, and strengthen their approach to running a thriving private practice.

To document the experience, COR Counseling partnered with Visionaery Productions, a Grand Rapids-based event video production company. Our team captured the full range of activity—from keynote speakers and breakout sessions to authentic moments of connection among attendees. We also conducted on-site testimonial interviews with participants to showcase the value and impact of the event.

The final video now serves as both a highlight reel and a marketing tool, allowing COR Counseling to promote future events, attract new clients, and strengthen its online presence through a digital marketing strategy.

This project demonstrates how effective video production and video marketing can help an organization extend its message, celebrate its community, and inspire others to engage with future events.

The Event – Empowering Therapy Business Owners to Grow and Connect

The Next Level Private Practice Summit was more than just a conference—it was a space for therapy business owners to step back, learn, and connect with others who understand the challenges of running a practice. Over two days, attendees heard from industry leaders and fellow clinicians who shared valuable insights on business growth, leadership, and personal well-being.

Hosted by COR Counseling, the event featured keynote speakers, panel discussions, and small-group sessions designed to spark honest conversation and offer practical takeaways. From marketing and operations to clinical development, every session gave participants tools they could bring back to their teams and clients.

As a professional gathering, the Summit balanced education with connection. Between sessions, attendees shared experiences, built meaningful relationships, and found encouragement from others walking similar paths. You could feel the sense of support in every conversation—a reminder that even in private practice, no one has to go it alone.

For an event production of this scale, the energy in the room mattered just as much as the content on stage. The audience stayed engaged, taking notes, laughing together, and asking thoughtful questions that pushed discussions deeper. It was the kind of professional experience that leaves a lasting impression—where professionals don’t just learn, they grow together.

Events like this highlight why live gatherings continue to be one of the most powerful ways to strengthen a brand, expand a network, and inspire progress—whether for a therapy practice or any other organization hosting corporate events focused on growth and connection.

The Vision – Showcasing a Transformative Experience Through Video

The Next Level Private Practice Summit was centered on connection, growth, and education—three values at the heart of COR Counseling’s mission. The goal was to bring therapy business owners together to share ideas, gain practical knowledge, and build relationships that strengthen their work and community.

By capturing the event on video, COR Counseling wanted to extend that experience beyond the conference itself. The focus was on showing real interactions and genuine learning moments—the conversations in hallways, the focus during sessions, and the encouragement exchanged between peers. Each frame reflected what makes gatherings like this valuable: professionals coming together with openness and purpose.

Our objective in creating this video content was to highlight the connection and collaboration that unfolded naturally over the two days. The resulting impactful videos showcase the energy in the room and the visible passion among attendees, leaving a lasting impression on viewers and future participants.

Through thoughtful video production, COR Counseling now has a clear, engaging way to share the spirit of the Summit—one that continues to inspire others to learn, connect, and grow in their own practices.

Learn more about our event video production services here.

The Approach – Professional Event Coverage Designed for Engagement

As a full-service event video production company, our goal for the Next Level Private Practice Summit was to capture every meaningful moment while keeping a low profile so the event could unfold naturally. Over two full days, our team documented the entire experience—from the early morning sign-in table and breakfast conversations to the last keynote and closing discussions.

The first day included two keynote speakers, multiple breakout sessions, a sponsor networking area, and plenty of informal interactions among attendees. We approached it like any other live event—balancing structure with flexibility. One camera stayed locked on a tripod at the back of the room to record each keynote in full, while another moved throughout the venue gathering dynamic b-roll of speakers, reactions, and moments of connection. We also filmed three on-site testimonial interviews in different parts of the hotel, finding quiet spots that still reflected the energy of the corporate gathering.

The second day followed a similar rhythm, with more keynotes, breakout sessions, and networking over lunch. It wrapped a bit earlier, which gave us time to set up a dedicated space to interview Rachel Bentley, founder of COR Counseling, about the event’s purpose and her vision for the Summit’s future.

Behind the scenes, careful planning made all the difference. After day one, we immediately backed up all footage, charged batteries, and prepped gear for the next morning to ensure nothing was missed.

The end result came from a mix of organization, creativity, and technical expertise—a smooth, efficient production that allowed us to film naturally and create an engaging experience for viewers that reflects the heart of the event and the professionals who made it possible.

Crafting the Highlight Video – Editing, and Marketing Impact

Once filming wrapped, the focus shifted to video editing—turning two full days of footage into a cohesive and emotionally engaging event highlight video. Our goal was to create a piece that reflected the energy of the Next Level Private Practice Summit while capturing its deeper purpose of connection, growth, and education.

The final video opens and closes with short, impactful quotes from keynote speakers, framing the event’s message with authenticity and heart. Between those moments, we wove in three testimonials from attendees who shared how the Summit helped them grow personally and professionally. Layered with clean motion graphics and lower-third titles, the video evolved into a two-minute, energetic yet sincere piece that effectively conveyed the brand’s story and the value of being part of the COR Counseling community.

Beyond the main highlight, our video production process delivered a full suite of marketing-ready video content—including eight short-form reels, full keynote recordings, a website banner, and high-quality still images pulled from video clips. Each asset was designed to enhance COR Counseling’s online presence and provide versatile tools for future video marketing efforts.

Whether shared on YouTube, social platforms, or directly on the Next Level Private Practice Summit website, this content allows the team to keep the momentum going, promote future events, and showcase the professionalism and warmth of their services.

A good video doesn’t just document an event—it communicates its purpose. Through thoughtful editing and branding, the finished highlight video delivers valuable insights to viewers and stands as a lasting resource to engage new audiences and inspire participation in whatever comes next.

Key Takeaways – Why Event Video Production Matters for Growth

High-quality event video production does more than document an occasion—it creates lasting value for the organization behind it. For COR Counseling, the Next Level Private Practice Summit became proof of how powerful video can be when it comes to connection, community, and growth.

In an industry like therapy, where running a private practice can often feel isolating, events like this remind professionals they’re not alone. Video helps extend that feeling of connection to a wider audience, showing the collaboration, learning, and support that took place. Positive testimonials and real moments on camera now serve as authentic social proof, strengthening branding and credibility for future corporate events or educational gatherings.

From a broader perspective, investing in video marketing allows any business that hosts live events to showcase its expertise, share valuable insights, and inspire others to get involved. The ability to revisit those highlights and emotions long after the event ends helps maintain engagement and build anticipation for what’s next.

For COR Counseling, these new assets don’t just preserve memories—they lay the foundation for continued growth, stronger relationships, and bigger possibilities for the years ahead.

Conclusion – Partner with Visionaery Productions for Your Next Event

The collaboration between COR Counseling and Visionaery Productions showed how the right event video production company can transform a live experience into lasting marketing value for its therapy website and online ads. From filming keynote sessions and testimonials to creating an engaging highlight video, the project captured the purpose and energy behind the Next Level Private Practice Summit with professionalism and care.

At Visionaery, we understand the importance of preserving the moments that define your organization—whether it’s a conference, retreat, or community event. Our video production services are designed to help clients showcase their message, strengthen their brand, and connect with their audience long after the event ends.

If you’re planning your next event in Grand Rapids or beyond, let’s discuss how we can create content that amplifies your impact. Reach out today to schedule a free consultation or contact us to learn more about how Visionaery Productions can bring your event to life.

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