Healthcare Video Production for Medical Devices: Behind the Invenio Imaging Project
- Brady Gilliam
- 4 days ago
- 5 min read
In the medical device world, it’s not enough to build breakthrough technology—you have to show how it works with absolute clarity. When Invenio Imaging partnered with Dr. Gustavo Cumbo-Nacheli on a multi-center clinical study, they needed more than a standard medical video. They needed a piece of high-quality content that could take a complex, research-driven bronchoscopy workflow and translate it into something investors, clinicians, and healthcare leaders could grasp in minutes.
This case study breaks down how our team approached that challenge and turned an intricate procedure into a clear, concise, high-value visual narrative for audiences across the healthcare industry.
Background — Why Healthcare Organizations Need Clear, Accurate Medical Videos
Communicating complex information has always been a challenge for healthcare organizations. Medical professionals often need to explain advanced technology, diagnostic workflows, and emerging tools in a way that is accurate but still understandable to a broader audience. When the subject involves something as technical as AI-driven tissue imaging, that gap becomes even wider.
This is where strong medical video production services matter. A well-produced piece can break down complex information, show how a process actually works, and ensure medical accuracy without overwhelming the viewer. For medical facilities trying to educate clinicians, attract investors, or introduce new technology, video offers what text alone can’t—clarity, pacing, and controlled visuals that guide the audience through each step.
High-quality healthcare video work gives teams a way to communicate precisely, while still keeping the message accessible to the people who need it most.
Project Overview — Translating a Complex Surgical Procedure Into Engaging Visuals
This project required turning a highly technical surgical procedure into clear, approachable content without losing clinical accuracy. Filming took place at Corewell, where we worked closely with Dr. Gustavo Cumbo-Nacheli to document his bronchoscopy biopsy workflow and his experience using the NIO Laser Imaging System. His testimonial formed the backbone of the piece—explaining the clinical challenges, the value of real-time tissue imaging, and why this technology matters for patient care and future development.
Capturing this procedure meant navigating an active clinical environment while producing high quality video content suitable for healthcare services, investors, and medical professionals. Each video clip had to show equipment, workflow, and tissue-imaging steps without disrupting operations or revealing restricted identifiers.
The goal was simple: create surgical procedure videos that accurately portray the process, highlight the device’s potential, and give viewers in the medical sector a clear understanding of how the NIO system fits into modern practice.
Pre-Production — Planning for Accuracy Inside a Working Clinical Environment
Pre-production on this project required more than a standard planning session. Because filming took place inside Corewell’s bronchoscopy suite, the team had to coordinate around active procedures, limited room availability, and strict access protocols. Our location scout helped map out the full workflow—where we could load equipment, stage gear, and wait while clinical teams prepared the rooms.
We also worked closely with healthcare professionals to confirm the accuracy of each step in the biopsy workflow. Dr. Gus’s testimonial and on-camera explanations served as the foundation, but every planned shot was reviewed to ensure it aligned with how the procedure is actually performed. This avoided misrepresenting the technique or the capabilities of the NIO system.
Clear scripting, efficient pre-production, and upfront coordination allowed the team to move quickly once rooms opened, maintaining production quality without disrupting clinical operations.
Production — Capturing a Real Procedure With Precision
Filming inside an active bronchostomy suite came with tight restrictions, limited space, and sudden schedule changes. A couple of real cases pushed our access later into the day, which reduced our shooting window and forced the team to work quickly once the room opened. Our talented crew moved efficiently within the constraints of a crowded clinical environment, coordinating around medical devices while setting up our own video production equipment.
We started with the doctor interviews, capturing a mix of Q&A and teleprompter-driven lines that were required for FDA-approved language. Once those were completed, we shifted into the live action surgical demonstrations. The bronchoscopy navigation workflow was recreated using the Monarch robot, the NIO Laser Imaging System, and a mannequin. For the biopsy portion, we substituted chicken liver to realistically mimic a tissue sample being retrieved from the lung.
Despite the time pressure, we maintained strong production quality and delivered clear, useful healthcare videos tailored to Invenio’s target audience. To elevate the visuals, we introduced subtle blue lighting and kept the overall look dark and focused—matching the tone expected in high-level medical video work and helping viewers follow complex topics with ease.
Post-Production — Turning Technical Footage Into a Clear Medical Narrative
Once filming wrapped, the next step was shaping hours of highly technical material into a clear, cohesive medical video. The first pass focused on organizing the interview content. We provided Invenio with a full transcript so their team could review exactly what was said and flag essential points for the final cut. From there, we trimmed the dialogue to its strongest elements and paired each segment with the most relevant clinical visuals.
In post production, we built out the structure of the piece—color correction to enhance medical clarity, audio cleanup to remove background equipment noise, and a mix of educational content and engaging instructional visuals to guide the viewer through the workflow. We animated the Invenio logo, added graphic overlays, and incorporated their preferred music selections to support tone and pacing.
This phase is ultimately where complex concepts become accessible. Good post production services help distill dense information, reinforce accuracy, and build trust with the audience—whether they’re clinicians, investors, or medical professionals evaluating new technology.
The result is high-quality content that presents the NIO workflow with precision while staying clear and engaging from start to finish.
Final Deliverables — A Complete Suite of Healthcare Marketing Videos
This project concluded with a full set of healthcare marketing videos designed to serve both investor communication and broader outreach across the health and medical sector. As a medical video production company, we delivered an in-depth, investor-facing testimonial and explainer video that walks viewers through the NIO workflow, supported by clear visuals and clinical context.
Alongside the primary piece, we created several short edits for quick promotional use on digital platforms, plus a high-impact website banner video to strengthen first impressions for anyone evaluating the technology.
To extend the value of the shoot, we also provided high-resolution stills pulled directly from the video clips—giving the Invenio team extra promotional content for presentations, marketing materials, and patient education resources. Review links and revisions were handled through our standard video production services workflow, ensuring every deliverable met their expectations before final delivery.
Impact — How Strong Medical Videos Support Innovation in the Healthcare Industry
High-quality medical video is more than a marketing asset—it’s a credibility signal. For companies in the healthcare industry, especially those developing advanced medical devices, clear and accurate visuals help bridge the gap between complex technology and the people who need to understand it. Invenio Imaging now has content that reflects the precision and seriousness of their work. Their earlier cell-phone clips captured authenticity, but they didn’t communicate the level of trust required when patient outcomes are on the line.
The new videos give medical organizations a tool they can use across investor updates, internal education, and stakeholder communication. They present the bronchoscopy workflow, the NIO system, and Dr. Gus’s perspective in a way that supports informed decisions. This project strengthens Invenio’s position as an innovator, helping them explain their value to medical professionals and institutions while improving their overall brand perception.
Why Expert Healthcare Video Production Services Matter
Producing effective medical video production requires more than cameras and lighting — it demands a team that understands clinical environments, complex procedures, and the expectations of healthcare professionals.
Our work on the Invenio Imaging project shows how experienced professionals can turn high-stakes, highly technical material into clear, confident visuals that resonate with investors, clinicians, and decision makers. For healthcare video production services, accuracy and precision aren’t optional.
Visionaery Productions brings extensive experience, disciplined workflow, and the reliability medical organizations expect from a video production company.
