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  • Brady Gilliam

Paws, Camera, Action! Elevating Clean Paws Pet Salon Through Video Storytelling

Updated: Feb 29



Like a well-groomed pet can turn heads in the park, a beautifully crafted video can make a brand shine in the crowded digital space. That's where Visionaery Productions and Clean Paws Pet Salon come together.


With Clean Paws Pet Salon's stellar reputation in Grand Rapids for pampering pets to perfection and our knack for storytelling through the lens, our project was set to be a tail-wagger.


Our mission? To boost Clean Paws' visibility and wag its tail a little higher in the digital world, enhancing customer engagement through the power of video production. Dive in as we unleash how we combined our expertise with Clean Paws Pet Salon's dog grooming, creating a video that pawses traffic and captivates hearts.


Project Background


close up of dog paws after a nail trim during a dog grooming session at Clean Paws Pet Salon in Grand Rapids Michigan

Tucked away in Plainfield Township, just a stone's throw from Grand Rapids, Clean Paws Pet Salon and its founder, Shelby Milan, have started to make waves in the local pet grooming scene.


As a beacon for professional grooming, Clean Paws, though a newcomer, brings something special to the table—Shelby's unique touch, heartfelt commitment to every furry friend, and attention to detail during each grooming session.


Facing the challenge of raising their profile in a digital-first world, Shelby recognized the need to not only showcase the salon's exceptional services but also to share her journey and the passion behind the brand. Enter Visionaery Productions, chosen for our expertise in weaving personal stories with brand narratives into compelling video content.


Our mission was clear: to cast a wide net for Clean Paws, spotlighting Shelby's unique approach and bringing the personal touch behind the business name to the forefront of their digital presence.



Video Marketing Objectives


shelby milan of Clean Paws Pet Salon grooming a dog on the groomers table with radiant light coming through the window

We set out to showcase Shelby Milan's dedication and the standout services of Clean Paws, emphasizing the salon's exceptional care and unique charm. Through captivating visual content, we aimed to engage both loyal and prospective customers, drawing them into Shelby's world.


We wanted to boost online engagement and direct more foot traffic to Clean Paws, turning digital curiosity into real-world visits. In short, we were crafting a visual narrative that showcased the salon's services and told the story behind the brand, making Clean Paws a top destination for pet grooming services.


Strategy and Implementation


Shelby Milan and Brittany Eggerding simultaneously grooming dogs at Clean Paws Pet Salon. Not a mobile grooming service.

Our strategy with Clean Paws Pet Salon blended meticulous planning and creative flexibility, ensuring every detail reflected Shelby Milan's authentic voice and the salon's unique atmosphere.


Visionaery Productions embarked on a journey that began with a thorough location scout at the Clean Paws' Plainfield Township venue a week before the shoot. This allowed us to map out the perfect angles, assess lighting conditions, and understand the audio dynamics of the space, setting the stage for a flawless production day.


The shoot was concentrated into one dynamic day, capturing the essence of Clean Paws entirely within its charming location. Preparation was vital; we loaded our gear the day before, fine-tuning the lighting to achieve a natural, inviting aesthetic.


Powerful lights were strategically placed outside windows, complemented by additional lighting that bounced off the ceiling, creating a soft, welcoming environment without relying on the harshness of overhead lights. A touch of haze added just the right amount of atmosphere, bringing a cinematic quality to the visuals.


The heart of our shoot featured Shelby and her employee Brittanie in action, seamlessly conducting appointments and showcasing the genuine care and expertise Clean Paws offers. Interviews with Shelby, conducted amidst the day's appointments, were crucial. We ditched the script in favor of pre-prepared questions that encouraged Shelby to share her story and the salon's mission in her own words, capturing the authenticity of her voice.


Visionaery's direction helped Shelby convey her passion naturally on camera, ensuring her personality shone through. While most of our footage was captured using the versatile Canon C70, Shelby's interview was given special treatment with the Canon C300 MK III, ensuring the highest quality for the most personal aspect of our story.


Post-production was where these carefully captured moments were woven into a cohesive narrative. We delivered a full video that encapsulated the essence of Clean Paws alongside bite-sized social media reels and a collection of still images.



We crafted these assets to tell Shelby's story, highlight the salon's services, and provide Clean Paws with a versatile toolkit for their ongoing marketing efforts, ensuring Shelby's authenticity and unique value proposition resonated across all platforms.


Interested in telling your story with Visionaery Productions?! Talk to our video experts today!


Project Challenges


stress free wet dog panting while inside of the industrial dog grooming wash tub

Our project was not without its playful hurdles. Filming in a space filled with lively pets and a tight schedule meant we had to be as agile as a cat and prepared as a seasoned dog walker. Here's how we turned potential challenges into triumphs:


Challenge 1: The Unpredictable Nature of Pets


Filming with pets is like trying to capture lightning in a bottle—thrilling but unpredictable. Our furry co-stars had moments of shyness and bursts of energy, all in a day's work.


Solution 1:


We embraced the unpredictability, allowing extra time for pet-related surprises and capturing candid moments that showcased the genuine interactions between pets, Shelby, and her team. These spontaneous shots added a heartwarming authenticity to our video, genuinely reflecting the salon's pet-friendly atmosphere.


Challenge 2: Scheduling Around a Busy Pet Grooming Salon


With appointments back-to-back, finding the perfect window to film without disrupting the salon's flow was a challenge, especially finding time for the interview. 


Solution 2:


Coordination and flexibility were our best friends. We worked closely with Shelby to identify the best times for filming, ensuring minimal disruption. For the interview segments with Shelby, we capitalized on brief pauses between appointments, which added a dynamic, 'day-in-the-life' feel to our content.


Challenge 3: Capturing High-Quality Audio


A salon bustling with activity presents a symphony of sounds, from barking dogs to buzzing clippers, challenging our quest for clear audio.


Solution 3:


We utilized sound effects in post-production for the diegetic sounds of the salon. We conducted the interview during a small portion of the day when the salon had no appointments. 


Adaptations to the Project Plan:


These creative adaptations overcame the challenges and enriched our storytelling, painting a vivid picture of Clean Paws Pet Salon's dedication to providing exceptional pet care.


Results and Impact


Shelby Milan of Clean Paws Pet Salon in Grand Rapids, MI

The video campaign for Clean Paws Pet Salon unleashed a wave of enthusiasm across social media, capturing hearts and paws alike. It was as if Shelby's dedication and the salon's magic jumped right off the screen, engaging pet lovers in a whole new way. The buzz created by the video led to an avalanche of positive vibes, with comments, likes, and shares spreading the word faster than a greyhound on the track.


This digital love translated into real-world wins, with more folks booking appointments to give their pets the Clean Paws treatment. It was clear: the campaign didn't just tell a story; it wove Clean Paws into the community's narrative, making the salon a beloved topic of conversation and a sought-after destination for pet grooming.


Wrapping Up: Grand Rapids Dog Grooming Storytelling



As the curtain falls on our adventure with Clean Paws Pet Salon, it’s clear this was more than just a project; it was a journey of discovery, connection, and growth for both Visionaery Productions and Clean Paws. Through the lens of our cameras, we captured the essence of Shelby’s passion and the transformative experiences pets and their owners enjoy at Clean Paws, turning these moments into a captivating narrative that resonated far and wide.


This partnership was a testament to the magic that happens when storytelling meets authenticity. Together, we highlighted the unique charm of Clean Paws and underscored the significance of video marketing in bringing small businesses closer to their communities. For niche markets like pet grooming, where every detail and happy wag tells a story, video has the power to turn casual viewers into loyal customers and local businesses into local favorites.


In Grand Rapids, MI, and need a dog groomer? Contact Shelby at Clean Paws Pet Salon for all of your dog grooming needs. They cover basic services and advanced services. The Clean Paws professional groomers will take care of grooming services such as washing, hair cutting, nail trimming, teeth brushing, ear cleaning, and even expressing anal glands. Contact their experienced team today.


Tell Your Business Story With Visionaery Productions


For those inspired by Clean Paws’ story and looking to bring their own brand to life through the power of video, Visionaery Productions is your gateway to captivating storytelling. We invite you to explore our portfolio and see for yourself the impact of authentic, engaging video content.


Ready to make your brand the next conversation starter? Reach out, and let’s create something unforgettable together.


Discover our work and connect with us. Let’s turn your story into our next success.




 


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